Google Certification: AdWords, Analytics & Shopping #CreatosMedia

Creatos Media, certified: AdWords, Analytics and Shopping

To begin with I will explain what each certificate means and how it can be used to help other business or your own professional career.

AdWords certificate from Google:

Definition of Google AdWords is an "advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords." Google AdWords knowledge learned from the course can be helpful to other similar advertising models like Bing and Yahoo ad services where we base our advertising on our keywords. Learning to use appropriate keywords for your business, website, professional profile is a key to reach the right customers for you. Use of keyword that are irrelevant to your marketing sector can work negatively on your business and just be a waste of money. 

Let's talk about what AdWords model is based on. The marketing model is called Cost-Per-Click or just PPC (price per click) as the name suggests, we are been charged when the keyword that we are paying for has lead anybody to your website, blog or any other online platform we have implemented the campaign for. AdWords are been by start-ups, small, medium and huge companies. To reach our online audience we need to use every available tool there is. PPC is based on paid platform which will gain us a leads, impressions and conversions which are the main elements building our revenue.

Attract more customers

Whether you’re looking to bring in new website visitors, grow online sales, get the phones ringing or keep customers coming back for more, Google AdWords can help.

Reach the right people at the right time

Your business gets found by people on Google precisely when they're searching for the things that you offer.

Advertise locally or globally

Target your ads to customers in certain countries, regions or cities – or within a set distance from your business or shop.

Creatos Media will explain in further  details the terms and AdWords possibilities in the next post.

Google AdWords Certificate for Filip Janczak (Creatos Media)

Google Fundamentals and Shopping certificate:

Certificate for AdWord fundamentals and shopping allows to further understand the model of PPC what is used by google merchant system. Google shopping is a platform allowing to access great reach of customers. It is used to compare prices as well as to allow to buy products from multiple merchants that is why the right PPC campaign is a key to be on top in reaching the right customers. 

Simple explanation on what google shopping may do to help your business I think it is helpful tool for any size companies or sole traders with a product that can be sold online. Online selling is growing in popularity which can be seen from Black Friday and soon Cyber Monday. 

Further details about google shopping and product bidding in the next posts.

Google Fundamentals and Shopping Certificate: 

Google Analytics 

Google Analytics is a awesome tool to keep a track of data. To be able to understand all available data google Analytics is one of the courses to learn how to measure impressions, conversions, revenue and much more. Also how to set up appropriate goals relevant to your business and track if we are reaching our set goals. Understanding data in business has become significantly important  , sometimes even more than actual product. Largest companies primary task is to analyze and improve data they produce, collect and convert. With your own data you can improve search both organic and paid (PPC). Furthermore understanding of analytic I find very useful in observing SEO and customer trends. Building history about our business is very important and can not be ignored.

Quick definition of Google Analytics:

"Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is available to anyone with a Google account. Google bought Urchin Software Corporation in April 2005 and used that company’s Urchin on Demand product as the basis for its current service."

Understanding of Google analytics can help in other services like Bing and Yahoo analytics. Also if we are in any affiliate program or just want to track our social media channels data, knowledge of analytic is important as we are able to distinguish relevant elements which could improve our business and marketing understanding of our sector. 

More about Google Analytics and SEO soon in our posts.

   Google Analytics certificate

More about Google, SEO, key terms, Affiliates in future posts.

Check my certificates on google public page:

https://www.google.com/partners/#i_profile;idtf=101641004718167534716;

If you are interested in analyzing your own business improving your website, social media and digital marketing do not hesitate to contact Creatos Media.

Also keep updated with Creatos Media social media channels and website.

www.creatosmedia.co.uk

#CeatosMedia #Google #Bing #Analytics #Certification

E marketing Part 1

Creatos Media Part 1 Digital Marketing 

1.            Start your website the web presence is the power of the internet in drawing attention to you and your business. The web can be a potential source in reaching hundreds thousands of consumers. Another key element is to setup up you own business email and make sure you have your own logo which will begin to be recognised.  
2.              Social media is one of the best options to interact with customers. Twitter handle has to be really close to your business with the same name and logo as your own business or your personal website or blog. Further aspect of Twitter is that not only you can share your news and tweets, however you can also follow your friends and other businesses. You can promote your business in many ways like giveaways, shout outs and many other competitions to engage with customers and gain new audience.                                                                                          
3.             Facebook is yet another social media site which can be used for free as marketing tool and allows interacting with customers and other businesses. Similarly to Twitter you can create promoting campaigns. Facebook business page can be created separately from your own personal account.
4.          Trustpilot and Yelp are a websites where customers can review and can recommend your businesses. You use those services to post information and you promotional offers. The key aspect is that it will tell customers how well you are serving them with your services or/and products. Such websites will let your potential customers to know you take them seriously.
5.            Google accounts are really helpful they allow you to list your business in ‘google places’ which will show it on Google Maps searches this will allow people to share reviews and rate you and your business. Apart from google places you will have to set up your google business account. Furthermore you can link blogger to your google plus account making your social sites work together on creating your perfect business profile image.  
6.             For last but not least you should create simple and short signature to your email something like 3-4 lines at the bottom of each email you will send it will have links to your website, social media sites like Facebook, Twitter, Google +, Instagram etc
   
   

The strategies described above are been served by Creatos Media. Contact us on our social site or our website. We can help you out with marketing and promotion of your personal profile and your business. From creating quick and mobile website to social media marketing and promotion. Also further development of your business and maintenance.

Visit us on:

www.creatosmedia.co.uk

 

We will blog part 2 of e-marketing post, stay put.

Check out our social sites to stay updated.